ScanmarQED

OCTOBER 3, 2023

What is price elasticity? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity. Keep in mind that the price elasticity is not 1 fixed number for a product; at each price point the number may be different. But by how much?

Elasticity 59

Elasticity Pricing Price Class 59

ANNUITAS

NOVEMBER 5, 2020

From a top-funnel to bottom-funnel approach, the first step to ‘engage’ correlates with early stage content that attracts a wide audience by touching on high-level, thought leadership topics, like industry trends. And lastly, to maintain your refreshed content model, prioritize measuring success.

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

MAY 24, 2016

For predictive analytics to be meaningful, they must identify those factors that are the best indicators of a potential purchase — so it requires drawing correlations in your data between these factors and revenue outcomes. Except this data isn’t just lying around, and it is probably not part of a closed loop today.

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

ANNUITAS

JUNE 30, 2015

Unfortunately, you can’t look simply at email-based metrics and draw correlations to downstream conversions. – Lead stage elasticity per content offer. This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. – Lead stage velocity per content offer.

Elasticity 100

Elasticity Paid Search Agency Multi-Channel Demand Generation 100

ANNUITAS

JUNE 6, 2023

A great example is a content team comparing a blog post with 1,000 views with one that has 100 and judging the former as the most successful blog post when in reality the latter led to 10x more commercial results. Every interaction must be able to be analyzed according to its content and channel “elasticity.”

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

ANNUITAS

SEPTEMBER 15, 2020

Orchestrating customer journey engagement is about educating a prospect along his or her journey and coordinating points of interaction both on and offline in order to achieve a 360-degree view (see the blog post: What is Demand Marketing ?). Elasticity of Engagement Channel (i.e. I am here to tell you, once again, that is wrong.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

Mass Analytics

JUNE 14, 2023

The Variance Inflation Factor: Checking for Multicollinearity The Variance inflation factor, or VIF for short, indicates whether the explanatory (independent) variables are correlated. In regression analysis, the VIF statistic should be under five for every single variable.

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104