Blog Correlation Elasticity Lead Qualification 
ANNUITAS
NOVEMBER 5, 2020
By tracking if a lead has sustained engagement, if they are the right persona from the right type of company, and if they have signaled lower funnel behavior, you can build a comprehensive scoring model that weights each interaction and moves the lead through different lead qualification stages.
ANNUITAS
SEPTEMBER 15, 2020
Orchestrating customer journey engagement is about educating a prospect along his or her journey and coordinating points of interaction both on and offline in order to achieve a 360-degree view (see the blog post: What is Demand Marketing ?). how fast are leads that come in through this channel moving through the funnel).
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