KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. The State of Paid Social 2017. 3 Ways to Build a Better Agency-Client Relationship. I’ve become a big proponent of social media for B2B marketers, organic and paid.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

The Point

OCTOBER 29, 2021

And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. Trial & Demo Conversions. It might be counter-intuitive to place chatbots on the “contact us” page, where – in theory – a visitor is already highly motivated to engage with the company. Contact Us Pages.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

SmartBug Media

OCTOBER 12, 2020

When prospective clients are looking to hire a marketing agency, there are a ton of questions that come up, including whether or not to hire an agency at all and who to hire. Here are five questions you should ask yourself and your team to help answer the question, “Do SmartBug’s marketing services fit my manufacturing company?”.

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Sprout Social

JUNE 24, 2019

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. social messages annually. The High Road Agency. Arcane Digital. Project Bionic.

Advertising Agencies 69

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 69

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 100

Paid Content Studies B2B Marketing Blogger 100

Launch Marketing

NOVEMBER 15, 2023

Despite its recognized importance, video remains underutilized across various major social media platforms. While video content creation is on the rise, there is still a strong focus on blogging , especially for B2B marketers. Facebook’s conversion rate is the highest overall at 9.21%.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Digilant

FEBRUARY 4, 2021

If you’re a mid-sized brand that wants to expand your digital advertising playbook, but you know you don’t have the internal resources to support these investments fully, keep reading. Below we’ve outlined four digital marketing agency services that you are better off outsourcing. . Social Media Advertising. Enter outsourcing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

If you’re a mid-sized brand that wants to expand your digital advertising playbook but you know you don’t have the internal resources to fully support these investments, keep reading to learn about four digital marketing agency services that you are better off outsourcing. . Social Media Advertising. Social Media Advertising.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Marketing Insider Group

JANUARY 2, 2024

Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. Reassessing Social Media Investment Our research shows that, on average, social media contributes to less than 2% of a company’s website traffic.

Social Media 235

Social Media Social Marketing Media Content Marketing 235

SmartBug Media

NOVEMBER 9, 2020

That being the case, sales and marketing metrics have shifted from the norm to better support communities. Naturally, as a senior living company you want your occupancy rates high, or increasing as often as possible. Understand your conversion rates to inform your strategy. Improve your MQL-to-SQL conversion rate.

Paid Search Agency 104

Paid Search Agency Marketing Qualified Leads Lead Ranking Top of Funnel 104

Marketing Insider Group

APRIL 12, 2021

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. What paid channels do they use? The leader was social media, followed by paid search. You’ll see below, these owned media outperform paid.

Paid Content 352

Paid Content ROI Paid Search Agency Media 352

Top Rank Marketing

JANUARY 31, 2024

The state of B2B social media marketing 2023 saw a 20% increase in social media marketing investment by B2B marketers. And even as paid content distribution decreased overall (a drop of 14% from 2022 to 2023), the vast majority (85%) of those dollars went toward paid social media. Convenience : Time is money.

Social Media 97

Social Media B2B Marketing Social Marketing B2B Thought Leadership 97

Inbox Insight

MAY 24, 2022

What it comes down to, is the extent to which customers are able to recognize and recall a company simply by becoming familiar with their brand. Paid search and paid social are considered key channels in driving brand awareness. The aim in B2B marketing is to drive conversions. PR – Public Relations.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Metadata

MAY 13, 2021

We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. I came across LinkedIn Conversation Ads within my own network and decided to try them out. If you don’t know much about conversation ads – think Drift chatbot meets LinkedIn InMail.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

Outbrain

OCTOBER 21, 2020

Jonas Olausson is the founder of Joinative, a native advertising agency and SaaS. First of all, Joinative is a native advertising agency. In a nutshell, Joinative is a company that can help almost anyone interested in native – from newbies that need training to experts that require sophisticated solutions and tools.

Paid Search Agency 49

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 49

KoMarketing Associates

JANUARY 21, 2020

Try giving a behind the scenes look at office culture and employee engagement, or sharing different insights for your industry in the form of tips or snippets from blog posts. While diving into the world of social media stories can be daunting, make sure to incorporate stories into your normal editorial calendar.

Paid Content 157

Paid Content Social Media Tips Media 157

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I wore many hats there, but the core of my role was developing and executing their paid ad strategy. When I joined Armorblox in 2021, my marching orders were to run paid campaigns, primarily on LinkedIn.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

KoMarketing Associates

JULY 22, 2020

Account Targeting: consists of uploading a list of specific companies. Generally, I recommend starting with using matched audiences for targeting the LinkedIn members on your list directly in order to maximize your budget and ensure you are interacting with the most relevant companies and individuals.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

Conversica

AUGUST 13, 2018

Lead conversion metrics are vital to measuring the effectiveness of your marketing campaigns. There are many sources of advice out there on how to increase your lead conversion rates. This guide explains what you should be doing to boost your lead conversion rate for greater success. Paid Search or Paid Social.

Paid Content 53

Paid Content Conversion Paid Search Agency Lead Scoring 53

Marketing Insider Group

JULY 11, 2023

A recent study found that brands overestimate ad conversions by 4,000%. Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from. So, what really works?

Paid Content 166

Paid Content Advertisements Advertising Paid Search Agency 166

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). Meaning, Metrics and Mojo.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

EveryoneSocial

MARCH 13, 2018

Gaining Executive Support for an Employee Advocacy Program. Learn how to get executive support for an employee advocacy program and how to make sure leadership is on your side. Deciding to implement an employee advocacy program within your company is an exciting and sometimes overwhelming feeling. Tier 1: The Basics.

Budget Programs 69

Budget Programs Paid Social Agency Paid Search Agency Vendors 69

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. This year the report sampled responses from 679 in North American B2B companies. Most marketers used paid media to fuel owned media. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

ANNUITAS

JANUARY 20, 2023

catalogs, SEO blog content, organic and paid social media) organizations use to interact with consumers, with the goal of delivering a consistent experience. Omnichannel marketing, the way a lot of companies handle it, might as well be called the “throwing spaghetti” approach. What’s the Problem?

Top of Funnel 130

Top of Funnel Paid Social Agency Digital Marketing Funnels Advertising Mediums 130

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1. Paid Search. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Webbiquity

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. To effectively manage and optimize B2C influencer campaigns, you can connect with professionals from the top agencies for help. What do you want to achieve from your paid social campaign? Image credit: Rebeca Calavera on Unsplash. Image via Instagram.

Marketing AI 237

Marketing AI Branding Brand Identity Advertising Agencies 237

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. There are a multitude of event formats companies can choose from when hosting virtual events. Facebook Events. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? Here is the video abo ve in blog format. Constantly, I see companies who come to us say: Company: “ Look, yeah, we’ve been trying to do this stuff. ” Company: “No, no, no. Let’s dive in! Don’t miss a video! Subscribe on YouTube!

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). Sourced from Satheesh Blog.

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Keep in mind that most customers will do the majority of their research before contacting your company’s sales team. Remember, it is not enough to just say you want more website visitors or a better conversion rate.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Bannerflow

OCTOBER 3, 2022

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social media. They seek connections and engagement, be it with friends, colleagues or companies.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

The Point

JUNE 24, 2022

( Visit the TrustRadius blog to read a detailed summary and to access a free download.). How should companies adapt their demand generation playbook to better serve the needs of the self-serve buyer?

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. What about results?

Marketing Budget 276

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 276

Metadata

AUGUST 24, 2021

Ahrefs and HotJar follow a similar framework to prioritize their blog content. We also noticed organic content around growth marketing — blogs and social — not only drove engagement, but also SQLs. Once we found clips we liked, I would write a few headline options for each and send to our video agency to edit the raw footage.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98