LeadSloth

OCTOBER 18, 2010

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. The top three issues are people , processes and content. Technology & Process Go Hand in Hand.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

AUGUST 31, 2010

Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. Tags: Email Marketing content marketing copywriting.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. You still have to create lots of compelling content, but HubSpot takes care of the rest.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JULY 14, 2009

All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). So in short: Write appealing content, so other people want to link to it.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

AUGUST 24, 2009

No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Not Enough Leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

APRIL 15, 2010

Which content is available for nurturing? Every campaign needs content. The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. The success of the campaign depends on your ability to send relevant content to leads. How do you to segment your audience?

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 23, 2010

Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. Content that Converts – Marko Muellner and Thom Schoeborn from Webtrends. San Francisco: October 4-5 / Boston: October 25-26. What is nice about this summit is that most speakers are marketing practitioners, not vendors.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

LeadSloth

AUGUST 17, 2009

See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. For each stage and role you need to have optimized content. Lead Scoring. awareness and evaluation).

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

JUNE 23, 2009

SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. blogging, creation of high-quality content, and website conversion optimization. Both activities have traditionally either been done manually in-house, or outsourced to an agency.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

OCTOBER 16, 2009

Avinash has great advice for that in his Signs You Are a Great Analyst blog post. In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. But that’s for web analysts. Marketing Automation Jobs.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

NOVEMBER 16, 2010

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Often, the content of the email is kept short. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. Database Segmentation. Segmentation came up several times.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100