KoMarketing Associates

article thumbnail

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated.

article thumbnail

11 Simple Strategies for Beating Writer’s Block

KoMarketing Associates

In this post, we’ll take a look at 11 tips (in no particular order) that will help you beat that writer’s block for good: 1. Read a post from a blogger you admire or tackle the first couple chapters of a book on your reading list. What are your best tips for beating writer’s block? Take a Step Back . relax and b.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Does the same person (or team of people) write all of your blog content?

article thumbnail

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Burgess (@ckburgess) : “CEO & CMO @BlueFocus | Author, social branding, social business | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards” Follow Cheryl at https://twitter.com/ckburgess.

article thumbnail

4 Link Building Best Practices For B2B Marketers

KoMarketing Associates

BONUS TIP #1 : Michael Smart (a media relations wizard) suggests a simple habit to adopt to start building these relationships. You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. Thanks for the piece.”.

article thumbnail

3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)

KoMarketing Associates

Pump Up the Volume: According to Skyword/Outbrain, in a single day, 2 million blog posts are created across the Internet—enough to fill Time Magazine for a whopping 770 years! expanding the reach of followers, fans, prospects, subscribers, press, and bloggers), 2) planning for discovery (i.e, social channels, news sites, blogs, etc.).

article thumbnail

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

“Stick a fork in it: guest blogging is done.” ” That statement from Google Head of Web Spam, Matt Cutts, put guest blogging front and center in the SEO-spam spotlight. I’ve written about guest blogging as a recommendation for link building many times in the past. Guest Posting for SEO.