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Book Review: Social Media Marketing

Webbiquity

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. “Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Social Events (e.g.,

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An Open Letter to Jimmy Wales

Webbiquity

Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. Have respect for bloggers. 77% of Internet users read blogs.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Your PR team was aware of most of these as it often had a hand in generating those placements. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention.

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Social Media Marketing Strategies for 2010

Webbiquity

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. The lessons?

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Buzz Marketing for Technology

  So, I used my blog to launch a campaign using online networking and raised enough money to help sponsor the conference and attend! On my blog I write about how to use the tools - the different social networking sites - but the tools come and go - what’s important is the art of networking.  Invest Time in Your Network.

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