Marketing Insider Group

OCTOBER 20, 2020

Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. Customers want more, not just employees. That enthusiasm can potentially trickle down to customers.

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Circle Studio

JANUARY 4, 2018

In a previous post , we discussed customer experience (CX), but this topic is so important we felt it deserved additional attention. While not a new concept, CX is gaining attention as an area for differentiation and increased customer engagement. But unfortunately, only 23% of B2B marketers have a customer-centric—vs.

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Martech Advisor

SEPTEMBER 24, 2019

Before a customer decides to purchase a gift, merchants must compete for their attention across various channels, from social media, to search, to email, among others. Tips: Gather and analyze behavioral and contextual customer data to understand customer intent. Avoid batch and blast communications.

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ERDM

SEPTEMBER 11, 2017

Article by Ernan Roman Featured on crmirewards.com Eighty-one percent of consumers are willing to pay for a better experience, according to the Capgemini’s study “ The Disconnected Customer.” This is all part of conveying our distinctive handcrafted products and has resulted in higher engagement, satisfaction, and conversion rates.”.

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Single Grain

MAY 12, 2020

93% of companies claim they got a new customer because of their video content on social media. In this article, we’ll explore these engaging types of video marketing, giving you the insights you need to build brand awareness, captivate customers and influence people to take action. Reviewing a product with some existing customers.

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chiefmartech

FEBRUARY 16, 2016

This guest post is based on Jay’s new book, Hug Your Haters — illuminating customer service as the new marketing and the role that a new generation of marketing technology plays in its success. Customer service is the new marketing. The Optimal Customer Service Scenario: Self-Service. Customers love this.

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Referral Rock

NOVEMBER 7, 2019

One of the most effective sources of new business is getting customer referrals. In short, you want your customers to have stories to tell and feel good about you and your brand. The customer referral framework. Sit back and watch the customer referrals roll in. Step 2 – Improve customer service.

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