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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran.

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List Segmentation: The Key to Email Marketing

Zoominfo

In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. But, that’s only if you do it correctly.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Tactics 75
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The Marketer’s Guide to Email List Segmentation

Zoominfo

The days of batch and blast emails are long gone. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. For smaller companies, it makes more sense to choose just one or two significant differentiators, such as industry and company size.

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List Segmentation: The Key to Email Marketing

Zoominfo

In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. But, that’s only if you do it correctly.

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B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive

Code42’s thousands of happy and highly vocal customers are one of our strongest market differentiators,” said Angela. Angela wanted Code42’s customers to review its endpoint data protection and security product, CrashPlan. The product had just five reviews between Spiceworks and G2 Crowd. “We Download the study now.

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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

Their products are versatile so they can serve a large consumer base across multiple industries that have a wide range of needs. Traditional methods such as billboards and television ads are sometimes a much more effective strategy for selling their products. Your brand likely doesn’t serve one particular vertical. One more thing.

Verticals 101