From capturing leads to generating demand: Breaking down B2B marketing’s pivot
Martech
OCTOBER 28, 2022
As marketing’s central system of record, it is still being unleashed to generate, store and score leads captured on forms through third-party syndication, webinars and email blasts. Dig deeper: How to leverage intent and engagement in the buying cycle. Dig deeper: How to leverage intent and engagement in the buying cycle.
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