ANNUITAS

OCTOBER 15, 2020

These metrics disregard whether or not you’re reaching the right people at the right time in their buying process and they give you no actionable data to inform strategy adjustments. . Continuing to measure your success this way keeps you trapped in a cycle of random acts of marketing. Clicks and Opens. Brand Awareness.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Sharpspring

AUGUST 26, 2022

The SharpSpring all-in-one platform aligns your marketing automation, sales automation, and CRM to provide a seamless customer experience that you can track and optimize. They take longer to buy and involve more people in the process. How SharpSpring Provides a Seamless Customer Experience. No two buyers are the same.

Marketing Automation Services 98

Marketing Automation Services Landing Pages Marketing Management Statistics 98

Lead Liaison

SEPTEMBER 20, 2017

When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. A marketing automation solution specializes in communicating with those contacts based off of many different factors that may are may not be tracked within the CRM. It only needs to shift gears.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Top of Funnel CRM 48

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Your marketing team can take care of that approach with marketing automation. Thus, you can scale messaging to the entire buying committee rather than to just one individual.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Sharpspring

JULY 31, 2017

You decide it’s time to buy a brand new, state-of-the-art TV. You walk into Sears, ready to buy. Most likely, a friendly salesperson will walk you through the entire buying process. Imagine buying that TV now. Customer loyalty is a lost art of marketing, rediscovered. Imagine it’s 1953. What happens next?

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

eTrigue

DECEMBER 2, 2021

Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. Without marketing automation, this quickly becomes impossible as companies grow, and puts them at a competitive disadvantage.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Honest sales pitches.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. Final Thoughts: Email Marketing List Segmentation.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Honest sales pitches.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Marketing Automation Services 48

Marketing Automation Services Sales Management Marketing Automation Email Marketing 48

Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Martech

APRIL 17, 2024

Here’s what I was looking for: Stop depending on batch-and-blast. The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. The answer is, sadly, not much. Use incremental innovation to create change.

Enterprise Management 118

Enterprise Management Marketing Automation Services Work Management Marketing Management 118

Tony Zambito

MAY 5, 2011

.  In others, there has been a mix of complex buying and selling cycles put into play to ultimately reach a purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. . 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

Marketing Automation Services 99

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 99

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” But I’m not just another marketing consultant. This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

ANNUITAS

MARCH 8, 2022

Integration into a marketing automation platform allows you to track and pass data back and forth in near real-time so that, as you learn more about a prospect, the chatbot can provide the most relevant next step. Read more: Is Your MarTech Stack Orchestrating Engagement of Just Blasting Outbound Emails.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Lead Generation. Where do your potential clients “hang out&# when they browse the web?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

markempa

MARCH 10, 2014

Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. In today’s B2B Lead Roundtable Blog post, I want share the three simple steps for building customer personas Byron shared in his presentation to aid your targeted email marketing efforts. Every solution starts somewhere.

Email Marketing 120

Email Marketing Ideal Customer Profiles Ad Building Blast Campaigns 120

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. The days of batch and blast emails are long gone. That’s why email list segmentation is the key to successful email marketing. It’s a guaranteed ROI booster — but, that’s only if you do it correctly.

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

Sharpspring

MARCH 31, 2022

In an ABM strategy, sales and marketing share data to customize their messaging for the given prospect. This meets that essential “know, like, trust” paradigm while creating a dialogue that stands out from generic B2B email blasts. Those prospects are then delivered a thoroughly personalized campaign that nurtures their buying journey.

Account Based Marketing 86

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Lead Ranking 86

ANNUITAS

AUGUST 19, 2020

Then, with data in hand, you can create content that is relevant for all prospects at all stages of the buying process. Read this article to learn about the demand marketing KPIs you should be monitoring. You probably have some standard data set to work with, probably in your marketing automation tool. ” Step 3.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

SendX

AUGUST 4, 2021

So, email marketing is nowhere dead, especially blast emails, as 87% of marketers have used emails to distribute their content in 2020. If you also have a plan to blast emails in 2021 to boost your users' experience, content reach, and revenue, don't simply dive into the email marketing pool. billion by 2023.

Blast Campaigns 195

Blast Campaigns Email Marketing Tips Planning 195

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. But, that’s only if you do it correctly.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

ANNUITAS

AUGUST 12, 2020

At Strategy Phase, we translate these insights into a Strategic Demand Marketing Plan in a layered effort, all built on top of the customer journey. . The basis is the customer’s buying process, specifically the sequence of information requests that drive this journey. Lead Management Framework. How it Happens.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Powered by insights from customer data, industry trends, and buying behavior, they pinpoint high-value accounts with surgical precision. Forget bullhorns, whisper smarter and win in the B2B battlefield.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

ANNUITAS

MARCH 21, 2012

I just got done reading a Net-Results blog post that quoted John Common , CEO of Intelligent Demand who stated the following about marketing automation: “It is a disruptive technology in that it forces a company to think differently about its most important process: revenue creation. This is a good thing!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Blast Campaigns 100

Marketing Interactions

APRIL 14, 2019

The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Buyers say there’s too much content and much of it is too hard for them to understand, delaying their buying process, and often their decisions. Use Marketing Automation to Increase “Turns”.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

ViewPoint

JULY 26, 2018

Because the company uses a marketing automation system, George and Jane are always looking for content to fulfill the nurture needs of people who inquire about their products. They know prospects will buy from people and companies they know, and companies with applications like theirs. Email blast. Nurture material.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Boost your social media holiday marketing strategy. In fact, one in five shoppers say they are more interested in discovering and buying products via social media. Use an email marketing automation tool to ensure you avoid the batch-and-blast approach and stay out of the spam folder. . What is your open rate?

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Adobe Experience Cloud Blog

MAY 30, 2012

Despite using a marketing automation system, many marketers continue to gather names and business cards at trade shows and conferences then give them to their sales reps. These marketers use marketing automation to “batch and blast” email campaigns but not really to qualify and nurture leads.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Ranking Automation 48

ActiveDEMAND

OCTOBER 2, 2021

Automation, Connection, and Trust Through the Buyer’s Journey. Let’s talk about using empathy and building trust through marketing automation? Let’s first look at some common misconceptions around marketing automation. Marketing automation should be used in place of human connection.

Automation 52

Automation Auto Responder Marketing Automation Services Top of Funnel 52

ANNUITAS

FEBRUARY 23, 2021

Regardless of what you may hear from your marketing department or technology vendor partners, Strategic Demand Marketing is not just about marketing automation, chat, ABM, or CRM/CMS integrations. There is no magic product that will suddenly make all of your marketing and sales challenges solvable.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

DECEMBER 4, 2020

If you’re not sure how to do that, read Is Your Martech Stack Orchestrating Engagement or Just Blasting Outbound Emails? If you align chat activity with your content model and lead management model, you can help move buyers through the funnel and incorporate chat into the full story of their buying experience.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

ANNUITAS

FEBRUARY 27, 2014

Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy. A Demand Strategy does not start with a marketing technology solution. I once heard someone say that if you have chaos, the only thing technology will do is automate the chaos. This couldn’t be more true.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

Biznology

OCTOBER 23, 2017

Rating services like Nielsen show what people actually watch, tweet about, and buy. Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). When ad agencies buy those devices, they imagine these people are reached by putting ads out there. That world is obsolete.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Hubspot

APRIL 14, 2015

For some marketers, this whole concept feels foreign. They''re used to buying lists and watching their sales team make cold calls to generate leads and close customers. And at the same time, more and more marketers are looking to purchase software to automate their marketing. Proving Permission Marketing Works.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Work Management 28