Strategic-IC

SEPTEMBER 27, 2018

Where keyword “cannibalisation” is occurring, it can be a positive tactic to merge blogs into a single longer post; many marketers are already opting to produce content which is around 1,500 words rather than 500-700. A Facebook Messenger blast could achieve a 60% open rate compared to the 20% marketers can expect from an optimised email.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

Adobe Experience Cloud Blog

MARCH 23, 2016

this year, according to eMarketer. It seems like a not-too-distant past that content marketing started gaining traction among marketers as they began to recognize that batch-and-blast, pitchy messages weren’t the way to go. In fact, digital ad spending alone is expected to pass $68 billion in the U.S. There’s Data Behind It.

Content 48

Content Mobile Advertising Thought Leadership Marketo 48

Valasys

SEPTEMBER 27, 2018

B2B PR Sense Blog ). 3X more traffic was experienced by B2B companies that blogged 11+ times per month (HubSpot). Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). A company’s B2B marketing budget is on average a mere 2% of all revenue ( CMO , 2014). Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

MARCH 29, 2012

And while in an ideal world you'd have the time to play around with both to see which, if either, is right for your business, we figure that you're just trying to find enough time to write your next blog post. While Pinterest has users on its site for over an hour at a time, eMarketer reports that users spent an average of just 3.3

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Plenty of good blog fodder for analysts for the foreseeable future -- this whole area can use all the help it can get in trying to figure it out! 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Single Grain

JULY 19, 2019

Here are the top reasons why organizations are adopting AI into their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Small businesses with blogs get 126% more lead growth than those without.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Here are the top reasons why organizations are adopting AI into their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Small businesses with blogs get 126% more lead growth than those without.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chatbots (more on that later).

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145