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New developments in B2B marketing list acquisition

Biznology

Their process begins with constructing an ideal buyer persona by analyzing the client’s best customers, which can be executed by uploading a few hundred records of name, company name and email address. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.

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The Stratification of Social Media Listening

Biznology

Because this stratification of social media listening is truly allowing the best solutions to be brought together out of component parts. But it’s not just that marketers win because they can assemble best-of-breed solutions out of these piece-parts that bear the old integrated stacks.

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B2B prospecting data just keeps getting better

Biznology

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC).

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Can you do top-of-funnel marketing automation without CRM?

Biznology

According to Salesforce.com , 92% of customer interactions happen on the phone. Based on our admittedly short research, chat messaging platforms could actually be the best solution to create marketing automation without CRM. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data. Bill Lidle, Sr.

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My online influencer research and engagement process

Biznology

To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. When I want to be more blog and blogger specific, Inkybee definitely has the best blog research tool — and by best, I mean least tedious. So, to me, Inkybee is the best research tool.

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How to Make Your Content Convert

Biznology

And test different CTA placements, colors, and copy so you can learn what works best for your customers and drives conversion rate from within your content. Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” Write Simply.