Lattice

MAY 4, 2016

It is a time-based signal that, when used with predictive scores for your leads and accounts, will let you figure out when the best time is to reach out to the account. Marketers need to understand all these nuances to make the best possible use of intent data. So its value to marketers is in fact substantial.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

MARCH 23, 2016

Systems like Lattice constantly bring in new information and instead of breaking a system, we improve the outputs based on new data, or different types of information. It’s motivating to see how others are dedicated to making their company the best, and how much everyone really is striving to become the next unicorn.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

DECEMBER 1, 2015

Now your MAP is just the starting point, it serves as the hub through which all other data and information flow, but it will no longer be the starting point for most marketing campaigns. Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

JANUARY 25, 2016

The backpack had a handy booklet of information as well as other goodies that were needed for the week. Teams had to make the food (with the help of professional chefs, of course) and then find a way to convince everyone else that they had the best food through a 30-second commercial and logo design.

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Lattice

APRIL 7, 2016

Unfortunately, building a single model is not the best way to get started. Quite simply, inbound leads may enter information on a web conversion form that are going to be very predictive: Did they enter junk information? However, for outbound leads this information won’t apply. What’s not to like?

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100

Lattice

APRIL 11, 2016

Another point to remember is that the quality and quantity of available business information differs from country to country, and will affect the nature of the model. In that case, we have found that it’s best to have a separate model for each “sales division.” Enterprise and SMB, Financial and Telco).

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100