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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. LinkedIn Ads. Marketers tend to complain about LinkedIn Advertising saying it is not user-friendly. To start, check out our post that covers many of LinkedIn Essential Resources and Guides. Twitter Ads.

Resources 179
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A Guide to Social and Paid Attribution Reports

SmartBug Media

However, this may not be the best option for your business due to the fact that it ignores all other interactions a customer may have had with ads. A few years ago, LinkedIn ads integrated with Google Campaign Manager (formerly DoubleClick Campaign Manager, and apart from Google Ads). First Click. Key Takeaways.

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. A best practice is called the “five-by-five” rule.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Launched paid advertising campaigns on LinkedIn and programmatic advertising channels. Maintained monthly organic social media presence on LinkedIn and Facebook. The paid LinkedIn campaign served as an awareness tactic, generating 136,811 impressions and 146 visits to the contact page.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Here’s how to do it: In your profile, click on the ellipsis button at the top right of your screen: Click on “Manage account”: Select “Switch to Pro Account”: Select the “Business” account type: Choose the category that best fits your business: Step #2: Sign Up for an Ads Manager Account. 5 TikTok Ads Best Practices for E-commerce.

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Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. One of the best ways to do so is by reading or hearing what other marketers are experiencing as successes. Happy New Year and wishing you the best in 2019 and beyond! From Ryan Young.

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5 Tips to Create a Seamless Website Experience to Increase Conversions

Referral Rock

He can be reached via Twitter and LinkedIn. . Increase conversions – DoubleClick determined that publishers whose sites loaded in 5 seconds or less earned twice as much revenue as sites that took up to 19 seconds to load. . Also, in one study , 94% of marketers saw personalization as the best way to achieve success on the web.