Marketing Interactions

OCTOBER 8, 2020

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. As your products evolve, your content must keep pace. The Job of Sales Content.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Marketing Interactions

MARCH 7, 2022

I recently wrote about B2B nurturing for net new vs. existing customers. They have a recognized problem to solve that matches the solution your products or services provide. Customer Stories: Not your typical case studies, but stories about customers experiences overcoming the reasons and obstacles your buyers were/are facing.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

SEPTEMBER 20, 2018

For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. Develop a Clear Customer Engagement Strategy.

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

MAY 23, 2018

Content has become almost as much of a product as the actual products and solutions your company provides to your customers. Products have road maps, development processes, releases, and a lot of other organization and structure around how they’re brought to market, as well as the management of each product’s lifecycle.

Top of Funnel 67

Top of Funnel Paid Search Agency Companies B2B 67

Marketing Interactions

MAY 21, 2018

Consistency in tone, voice, and style is critical for meeting your customers’ expectations. And this discernment means more efficiency and effectiveness in content ideation, production, and execution. Originally published on Marketeer by Kapost. Certainly, content is the fuel needed to attract, engage, and convert B2B prospects.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

SEPTEMBER 30, 2018

A good customer experience must be relevant. It’s beyond time for B2B marketers to buckle down and do the work needed to become and stay relevant with their prospects and customers. These two quadrants are based on an inside-out approach that puts the company and its products first. I could go on, but I think you get the point.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

MAY 23, 2018

Feedback – learn from a voice-of-customer initiative how to improve your brand’s relevance. Sales – create urgency for buyers to take action to acquire your products. Loyalty – ensure your buyers return and buy more to build customer lifetime value (CLV). Product arrivals. Product updates. Special promotions.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58