Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. However, generally speaking, micro-moments are evolving, as your average consumers’ buying habits are changing.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

NOVEMBER 12, 2018

B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Creating industry standard, best practice guides that will help their prospects and clients, while also acting as a lead capture.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

APRIL 3, 2018

Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? They won’t consider themselves influential, but can influence buying decisions. Brands can leverage this type of influencer organically by giving them free access to their products. Micro Influencers: .

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

APRIL 20, 2017

Traditional advertising may well be the trigger, but it’s likely to just be the start of the customer buying journey; further research and verification is likely to be carried out via their immediate circle, influencers, or by turning to User Generated Content (reviews and ratings). Product and brand recommendations.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

NOVEMBER 1, 2017

I started my career in the real Advertising/Madison Avenue world many years ago where I was involved in both creative brand development as well as measuring the effectiveness of campaign buys. I also share my views on subjects related to purchasing Digital Marketing services. ZOHO Product set. Salesforce – sames as above.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

JULY 19, 2018

Let’s be rational for a second here – Katy Perry would have no need or desire to buy herself followers. However, the problem is far bigger than influencers buying followers. Author of 5 best-selling books. The spectrum of dishonesty and ‘fakery’ in the influencer marketing industry is vast. Description.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137