Hubspot

APRIL 2, 2021

That's where media buying comes in. Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. Buying cheap impressions, which made sense in the previous example, no longer helps you accomplish your goal.".

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

ClickZ

JULY 17, 2020

Thanks to AI in programmatic, ad purchasing has become faster, cheaper, and more efficient. Almost all sources of data employed for obtaining customer insights (directly delivered personal info, social media, online, and offline buying habits) can be used in order to predict future behavior and purchasing inclinations.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Zoominfo

MAY 21, 2020

So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level. A best practice is called the “five-by-five” rule. Best regards, Josh Brevity and relevance closed the deal here. In this next example, Diego, an SDR, was a previous user of our product.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. Seventy-seven percent of households purchased their first TV set during the decade.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Online Marketing Institute

NOVEMBER 16, 2012

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Media Planning Media Buying Publishing Display Advertising Video Mobile. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. Media Buying.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. Seventy-seven percent of households purchased their first TV set during the decade.

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

Single Grain

AUGUST 8, 2023

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. As a brand renowned for premium cookware, its customers followed a thoughtful and deliberate purchasing journey. Programmatic buying was an effective tool to attract and retain their customers’ favor.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52