Chris Koch

OCTOBER 8, 2009

Okay, so I’m not an “A-list&# blogger. And we have lists of marketing best practices that we can rattle off. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. Research, to find them. But we’re looking for something more human. We need stories.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

OCTOBER 8, 2009

Okay, so I’m not an “A-list&# blogger. And we have lists of marketing best practices that we can rattle off. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. Research, to find them. But we’re looking for something more human. We need stories.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

OCTOBER 16, 2009

These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. Incentives for bloggers. Being on the corporate site is a good way for bloggers to raise their visibility inside the company and promote their careers. That runs counter to the spirit of the best blogs.

B2B Thought Leadership 100

B2B Thought Leadership Blogger Thought Leadership Word of Mouth 100

Chris Koch

MARCH 26, 2010

Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. When blogger’s block sets in at IBM , bloggers can get inspiration through software that lets customers suggest the topics they’d like to see covered. Very few writers are able to get their best thoughts out on paper without some help.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

NOVEMBER 24, 2009

The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. People need to know that taking personal responsibility for their actions is the best guideline of all. The best retort to criticism is factual evidence to the contrary.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

JUNE 26, 2009

But his personal presence in social media is based on sharing best practices in B2B and social media generally—there’s nary a mention of his company or his day job. One of the best ways to start is with RSS. The best way to figure out how to use Tweetdeck is to hover your mouse over the image that comes with each tweet you receive.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

AUGUST 3, 2010

The best social media voices have a clear understanding of what it feels like to stand in their audiences’ shoes. Blog comments, for example, should all receive a response from the blogger, even if it’s just one message thanking everyone for their time and good thoughts. Lack of relevance is a ticket to deletionville. Empathetic.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100