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KoMarketing Associates

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

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85% of Marketers Now Interested in Exploring New Marketing Channels

KoMarketing Associates

Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022. About 12% cited SEO in terms of the channel that has provided the best ROI this year, and 10% credited email marketing. This is opposed to just staying with their existing channels with high returns.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the HubSpot Report: About 65% of marketers report that video is their primary form of media used within their content marketing strategy in 2021.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

Note: We have grouped the tools into different categories based on the best match, but many of these tools can be used across online marketing tactics. . How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” SERP Snippet Optimization Tool. What is it?

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

This included best practices for LinkedIn Group management, participation, and establishing a consistent level of communication and engagement. From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. per month, almost double that of Facebook (9.3%). Co-founder, ClickZ.