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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

And Ann is also behind the programming of one of the most meaningful B2B Marketing learning experiences and networks of people you can connect with: MarketingProfs B2B Forum. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

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Adobe Summit 2019: Blurring B2B, B2C Lines in Tech Better Positions Marketers to Offer Epic, Frictionless Experiences

Content4Demand

Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience. I’ve been hearing for years now how ‘content is king.’

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Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Adobe Experience Cloud Blog

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel. Plan Ahead.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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How Will The General Data Protection Regulation (GDPR) Affect MarTech Companies in 2018?

The Lead Agency

In the following article we will dissect what the GDPR entails, how MarTech companies are seeking to comply with the changes, the general impact on marketing practice across the globe and how your company can prepare itself. The best way to avoid issues within your company is to inform your staff of the changes to handling personal data.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

Now, as the CRM evolution continues, the notion of social CRM has empowered organizations – especially sales adn support departments within these organizations – to connect with customers and prospects on an even greater level. One very vital element of social CRM is social selling, which leverages Web 2.0

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

The AQL is the clearinghouse for capturing, cleansing, scoring, and routing the best inquiries to downstream functions.” A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Remember to meet your buyers on the channels they use.