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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Display testimonials linked to case studies in your sidebar. Offer a free trial of your product (if practical).

ROI 100
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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Do a full audit that determines your best sources of leads, traffic, and page views. Jessica Web , a Growth/Content Marketer, and the team at Trello needed to find the best way to position the product on its homepage, to make the best impression on new site visitors. Figure out which channels are working for you.

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How to Write a Social Media Policy

Webbiquity

.&# While this may seem obvious, its best to be explicit and avoid assuming knowledge (just consider the current leadership in Washington DC for support on that last point). YouTube, SlideShare, Flickr, etc.). Twitter, identi.ca, Jaiku, etc.). Twitter is a conversational platform, not a broadcasting medium. Be respectful.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Their blog is full of guides, examples, and case studies with data accompanied by visuals like charts and graphs. Neil Patel – One of the biggest personalities in the content marketing world, Neil Patel’s website and YouTube channel both provide data and insights on tons of content marketing topics.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.