Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

OCTOBER 30, 2023

The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. The result? Scalable technology.

Personalization 124

Personalization Practices Allocation Enterprise Management 124

Marketing Interactions

SEPTEMBER 26, 2022

The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time. Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. How about the longer term?

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. This is why companies obsess over building and optimizing large sales teams and processes. Content saturation and more educated buyers aren’t the only things making the sales process more difficult to manage.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Hubspot

DECEMBER 4, 2023

If you’re a business owner like me, you’re probably familiar with the terms demand forecasting and sales forecasting. Demand Forecasting vs. Sales Forecasting Demand forecasting and sales forecasting connect intrinsically, with a unified goal of helping businesses make informed decisions. However, they remain two separate strategies.

Forecasting 47

Forecasting Demand Terms and Conditions Marketing Management 47