behavior Focus Group Research Validation Workshop 
Martech
OCTOBER 17, 2022
Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Dig deeper: You need a market research mind-set.
Buzz Marketing for Technology
JULY 7, 2008
Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.
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Convince & Convert
JANUARY 8, 2016
The team from MECLABS Institute (parent research organization of MarketingExperiments and MarketingSherpa) will pick the top three or four entries that we think have the most effective copy, and test them on a real audience pulled from Consumer Reports’ email lists. Step 4: Design a Valid Experiment to Test This Hypothesis.
Convert
MAY 31, 2022
Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. While each selling angle meets the buyer’s pain points a different way, the USP is what you lead with—it’s the bleeding neck problem you’re solving and you’ve got research and data to back that up.
Salesforce Marketing Cloud
JUNE 13, 2022
Through leader interviews, stakeholder focus groups, and design sessions, new priorities became the “true north” for the broader transformation road map: Anyone can lead. Leader behaviors should be measured and reported on transparently to validate improvement and performance. First, decide what matters. Initial results.
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