Brightedge

JULY 22, 2022

When we talk about SEO, the content optimization half of the equation gets a lot of the attention, but in 2022 and for the foreseeable future, technical SEO presents an equal if not bigger opportunity (or barrier, depending on how brands approach it) for maximizing digital discovery. Search behavior is customer intent.?The

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

SmartBug Media

AUGUST 23, 2023

Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications. At the time of writing, one crucial question being asked right now is, “What happens when generative AI starts using its own outputs as inputs?”

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Choozle

JUNE 13, 2022

From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay. Europe’s General Data Protection Regulation (GDPR). State laws.

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. Optimize along the way by experimenting with different content formats, or by removing barriers like content gates in an effort to increase engagement.

Email Marketing 82

Email Marketing Privacy Protection Open Rate Click Rate 82

Valasys

JULY 18, 2023

Understanding Democratizing AI AI democratization seeks to eliminate barriers to entry, such as high costs, technical complexity, and limited expertise, making AI accessible to businesses that may not have had the resources or expertise to adopt AI in the past. Additionally, implementing AI governance policies and regulations is essential.

Marketing AI 52

Marketing AI Ethics Business Lead Ranking 52