Barriers, Open Rate, Privacy and Privacy Protection

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Barriers

Open Rate

Privacy

Privacy Protection

We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection

Privacy Protection Personalization Privacy Mobile Advertising

Defining Your Email Marketing Through Data

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. Consider the impact of overall engagement.

Email Marketing

Email Marketing Privacy Protection Open Rate Click Rate

B2B Marketing Zone

We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Defining Your Email Marketing Through Data

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