Brightedge

JULY 22, 2022

When we talk about SEO, the content optimization half of the equation gets a lot of the attention, but in 2022 and for the foreseeable future, technical SEO presents an equal if not bigger opportunity (or barrier, depending on how brands approach it) for maximizing digital discovery.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

SmartBug Media

AUGUST 23, 2023

Take the following operational examples, which only scratch the surface of generative AI’s optimization potential: Product research: Product departments can leverage AI for customer interviews, product sentiment analysis, and predictive analytics. To start, you need a clear understanding of your business and its objectives.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. Optimize along the way by experimenting with different content formats, or by removing barriers like content gates in an effort to increase engagement.

Email Marketing 84

Email Marketing Privacy Protection Open Rate Click Rate 84

Valasys

JULY 18, 2023

Understanding Democratizing AI AI democratization seeks to eliminate barriers to entry, such as high costs, technical complexity, and limited expertise, making AI accessible to businesses that may not have had the resources or expertise to adopt AI in the past.

Marketing AI 52

Marketing AI Ethics Business Lead Ranking 52