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Finding the Balance Between Offline & Digital Marketing – 3 Tips to Ensure a Healthy Marketing Mix

Marketing Insider Group

The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing. Simple, but not easy.

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Top 5 Marketing Planning Tips for 2018

Hinge Marketing

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. I’ll also provide you with five marketing planning tips to help you stand apart from your competition.

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Agism in B2B Tech Marketing?

Envy

Sales teams and marketers still argue about the same issues: Lead generation and what constitutes an MQL and SQL. Marketing budgets and how they should be spent. As I mention earlier, meticulous planning and following the fundamentals of the faithful 7Ps will for eternity be the anchor for any product launch.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

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The Modern Marketer’s Blog Roundup - 1/29/2015

SnapApp

combined with actionable steps to overcome the challenges marketers face every day. Marketing has never been more important or more misunderstood than it is today. On one hand, CMOs are gaining influence, and marketing spend is on the rise. Marketing used to be easier, wasn't it? That was about it.

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B2B vs B2C Marketing: Developing a Unique Growth Strategy

B2B Marketing Insights - WE

Reach them at a human level, and you’ll have broken one of the most common B2B marketing barriers. Key takeaway: Spend time researching your customer and how they communicate in and outside of work. Marketing budgets are also very different. The saying “you get what you pay for” is true in this case.

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4 Pillars of an International Marketing Strategy

Zoominfo

Then look at third-party data, including: Markets with low barriers to entry. If this is your first time expanding into an international market, you might want to find a region that has a need, but not a lot of competition, for a solution like yours. But there are other barriers to consider, too.