Digital B2B Marketing
NOVEMBER 13, 2012
In a recent #B2Bchat about new data available for B2B marketers, participants shared a number of concerns or barriers to using new data. Nearly every provider is willing to share this information and has ways to illustrate the quality or accuracy of the data. Many participants simply assumed the data would be inaccurate.
Digital B2B Marketing
FEBRUARY 25, 2014
So stop sending it, and stop assuming asking for an email isn’t a meaningful barrier. Gary Thuerk, referred to as the father of spam, said “I never fill out any personal information on Web sites because it all goes into some kind of marketing database” in an interview with eSecurity Planet. I didn’t think so.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
MAY 22, 2012
Doing it effectively requires creating content prospects want in a format that is easy to engage with while capturing the information you need. Does Your Content Create A Barrier? Informing Is Not Selling Your content should solve your prospects problems, not deliver a sales pitch.
Digital B2B Marketing
JUNE 20, 2013
Yes, QR codes can offer a convenient alternative to URLs or contact information, but stop making these QR code mistakes. In the conference example above, the QR code was a barrier, not an improvement. When you scanned it (yes, I did, I was so floored by the execution), you went to a page with a flash video providing more information.
Digital B2B Marketing
JANUARY 12, 2012
However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs. Metrics may inform your vision, but purely following your metrics will lead you away from it.
Digital B2B Marketing
JUNE 21, 2012
It Informs What could happen if someone compromised our systems, instead of a physical location? Your Turn What are the biggest barriers to B2B marketers producing higher value content? The video raises questions about the wisdom of weapons systems and weaknesses in our infrastructure that matter to anyone. Your B2B content can too.
Digital B2B Marketing
DECEMBER 11, 2012
Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource. In B2B marketing organizations, content marketing aims to help buyers buy.
Expert insights. Personalized for you.
100 
Let's personalize your content