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Replacement Survey: The top 5 solutions replaced

Martech

MA and CRM lead the pack. Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we found teams swapping out their marketing automation and CRM platforms at a higher rate than anything else, and at a rate comparable with the previous year’s survey. Results by company size.

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What Is Vendor Sprawl?

Salesforce Marketing Cloud

The same research shows the resulting data silos are a barrier to creating integrated user experiences for 90% of organizations.” See what tools your teams actually use, what software licenses aren’t being used, what software is out of date, where you have duplications, and more. Conduct an audit to see what is — and isn’t — working.

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Jeff Pedowitz on The State of Marketing Automation

ViewPoint

Could marketing automation be a solution that requires a barrier to entry that might, in fact, call for more aggressive pricing rather than lower pricing? This is a problem that has plagued every major software category—CRM, ERP, Accounting, etc. However, this is still a comprehensive exercise any way you look at it.

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B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120
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White Label Marketing Tools: 9 to Seriously Consider

ClearVoice

White label marketing tools are those initially created by a third party but are available for subscription and license for individual companies as well as white label digital marketing agencies. If your clients have shopped around for marketing automation, they will be aware of that large financial barrier to purchasing marketing automation.

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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

Then, as soon as a drug is licensed pharmaceutical advisory boards help to devise post-marketing clinical trials, review medical education programs, and provide expert suggestions for life-cycle management. That is why the best event platforms like SpotMe have deep native CRM integrations with Veeva.

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B2B Lead Generation Blog: Podcast: Sales and Marketing the Six Sigma Way

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What are the barriers in helping to create the six sigma process? What are the barriers in helping to create the six sigma process?