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5 Reasons to Love Listicles – And Why Every Brand Should Use This Tactic

Brandpoint

If you thought listicles were a trend that would fizzle as fast as America’s fascination with twerking, you were mistaken. Most readers will skip right over that boring banner ad for a listicle any day – especially if the topic is compelling. Listicles are here to stay as a content marketing tactic. Sharing means caring.

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March Madness is Back – Don’t Miss Your Shot to Reach Fans

Digilant

CTV/OTT: Leverage CTV and automated content recognition (ACR) data in your banner and video ad buy to reach fans who are watching March Madness coverage. Solutions include: Cross-Device Display, Cross-Device Video, High-Impact, In-App (ex. ESPN app), In-Game. Including Amazon Firestick and FuboTV – data perk! Paid Search.

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Multi Channel in B2B Marketing: Beat the Jargon…

Inbox Insight

Direct Display – general advertising on websites, social media and apps via images, video, banners or other ad formats, to ultimately deliver brand messages to audiences. PR – Public Relations. An online advertising model used to drive traffic to websites, with advertisers paying a fee every time one of their ads is clicked.

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Top 5 Revenue Streams for Agencies

Sharpspring

Recognizing marketing trends and making forecasts is your forte. Offer services to create digital ads, banners, or brochures. If a company doesn’t have a public relations firm or budget, offer strategic moves that slowly rebuild trust in the brand. Many companies have no idea where to start with a marketing plan.

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Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy

Hinge Marketing

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Advertising, either through banner ads or pay-per-click (PPC), trended toward the bottom of the list. How fast things change.

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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Some banner advertising and email rental lists are sold this way, as well. MadisonLogic offers pay per lead programs via banner ads to a network of 300 publishers, with particular strength in the HR and technology sectors. Pay per lead. Another player is True Influence, which uses email to its own compiled database of business buyers.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot

Duhigg summarized it well in his article: Using data to predict a woman’s pregnancy, Target realized … could be a public-relations disaster. put its advertising budget to work, using cookies [with the user's permission] so the traveler’s friend would see banners across the web, suggesting the perfect Christmas gift."