Webbiquity
MAY 16, 2023
Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. Which means those annoying cookie consent banners and popups will remain with us, on most sites, a while longer. But it’s not a UGA replacement. Your Thoughts?
Martech
JANUARY 8, 2024
For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.
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Choozle
MARCH 5, 2024
Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Privacy Policies must also inform consumers of not just their rights, but how to exercise them.
Martech
MARCH 16, 2023
The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.
Salesforce Marketing Cloud
FEBRUARY 2, 2022
Business Unit Aware Integration between CDP and Journey Builder. The new Business Unit Aware integration enables marketers to maintain brand and geographical boundaries when integrating CDP and Marketing Cloud. Watch the demo to learn more. Many marketers work for organizations that are scaling quickly. Watch the demo to learn more.
Bluetext
DECEMBER 8, 2022
You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.
Convert
SEPTEMBER 15, 2021
This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Will the Privacy Landscape Look Like in the Next Decade? Data privacy is emerging as a defining issue of this decade.
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