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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

We will explore the ins and outs of integrating email marketing into your content distribution strategy. When your email messages are opened, your readers don’t see pop-ups or banner ads, among other marketing materials. Click-Through Rate (CTR). The CTR measures the percentage of recipients who clicked your email links.

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5 display advertising trends your retail brand needs to know

Bannerflow

In 2020, Bannerflow research found that Black Friday saw a 57% better click-through-rate (CTR) compared to the average day for display advertising. If your deal is much better than a competitor’s, use this to your advantage and stand out with your great offers on your advert. better CTR.

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Revenue Streams and the Publishers who Love Them

Anyword

Publishers who use their content – instead of a direct response ad – to connect with their audience can later reach out with specific emails tailored to their interests. As an added bonus, some publishers like Kiplinger , and my favorite newsletter Morning Brew, use the newsletter as an independent revenue stream.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is a Banner Ad?

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Why the Blog Post Is the New Ad Unit

Hubspot

Social media was all the rage, and blogging was, well, old and worn out. And that is why the blog post is the new online ad unit. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Online ads in any flavor, on the other hand, simply aren't shareable in the same manner as blog content.

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Location-Based Ads a Goldmine, Says Survey – 50% of Users Take Action

readwrite

Although the privacy issues surrounding Facebook’s new, opt-out only data sharing policies are making people uncomfortable, one area where folks are apparently happy to have their private data shared is on their mobile phones. And nearly half of those users are responding to the included location-based ads.

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The Hard Truth About CTR

Directive Agency

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. They tell you how many eyeballs your ads or campaigns reached. They tell you the max number of people who were “exposed” to your ad. Think about Facebook ads for a second. But here’s the thing.

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