Remove cross-sell
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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. They are using two static image ads and one video ad.

Buy 86
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I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

By now, you can probably guess Causata’s main functions: assemble customer data from multiple sources, consolidate it by customer, place it in an analytics-friendly format, run predictive models against it, and respond in real time to recommendation requests from other systems including Web sites, email, banner ads, and call centers.

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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. There are multiple ways to buy ads programmatically. Preferred Deals: These one-to-one deals feature a fixed price and non-guaranteed volumes. crossed the $1 billion mark in 2022.

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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. There are multiple ways to buy ads programmatically. Preferred Deals: These one-to-one deals feature a fixed price and non-guaranteed volumes. crossed the $1 billion mark in 2022.

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What is Content Personalization Marketing and Its Importance?

NetLine

Ex: Dynamic on-site eCommerce ads If you’ve ever felt like the internet magically knew what you were searching for, dynamic content is likely responsible. Dynamic ads, such as this Staples on-site banner ad, display specific products or offers to users who have previously visited a brand’s website or searched for a certain query.

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A Guide to Retargeting (Remarketing) for B2B Marketers

KoMarketing Associates

Instead of simply hoping your customer returns, you place targeted ads on other sites they visit to make sure your brand is on their mind as they browse the web. Based on what they viewed, you can create a targeted ad for just that customer—an ad that will be specifically relevant to them. B2B Remarketing Best Practices.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is an Ad Exchange?