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Biznology
AUGUST 17, 2018
Go back and look at the search terms that brought in your customers over the prior three, six or nine months, says Mike Madden of Marketo. You’ll be surprised at the breadth of topics people searched on, and you’ll generate great ideas for fresh content to attract more buyers like them. Makes a lot of sense.
The Effective Marketer
FEBRUARY 9, 2012
It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there.
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Adobe Experience Cloud Blog
JANUARY 11, 2013
by Dayna Rothman You have worked hard to create some awesome content. To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.
PureB2B
APRIL 20, 2017
We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Every customer is different.
Anyword
NOVEMBER 7, 2018
As a result, many brand marketers and publishers have launched highly successful email newsletter programs that deliver relevant, opt-in content directly to subscribers’ inboxes on a daily or weekly basis. For most, the primary objective is driving traffic back to the site, where monetization takes the form of display ads.
PureB2B
APRIL 20, 2017
We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Every customer is different.
Adobe Experience Cloud Blog
SEPTEMBER 25, 2013
Three days earlier, the Federal Trade Commission announced a workshop to examine native advertising in digital media, or “the practice of blending advertisements with news, entertainment, and other content in digital media.”. The term “native advertising” describes any ads that mimic the visual format and content of its environment.
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