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Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks. CA is intoxicating!

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Third Party Email Lists.

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Why you should consider centralizing your search keyword lists

Biznology

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Advertising copywriters need the right keywords to create ad copy that resonates with their audiences. Of course they all could discover the right words independently.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. if it’s prudent to the audience of the publication. Here are a few ways you can get more content coverage.

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The Ultimate List of Marketing Podcasts

Zoominfo

It focuses on content marketing, brand journalism, public relations, the media, and advertising. The Blogging Millionaire podcast teaches you the secret blogging strategies that pro bloggers use to grow their traffic and monetize their blogs. Host Mark Schaefer is a globally-recognized marketing author, consultant, and blogger.

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How to Write a Strategic Marketing Plan

WebMarketCentral

Broad elements to include here are: Advertising Public Relations Online Marketing Direct Appeal Branding Events Co-op and Channel Marketing Etc. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."