Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing Strategy 123

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

ClickZ

APRIL 18, 2020

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. Partnerships can come in several forms: Reseller and VAR partners are applicable to any industry whether it’s hardware or software, or a product or a service. Structuring Your Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Vision Edge Marketing

JULY 26, 2018

How organizations approach their MarTech differs among various organizations. The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. For anyone looking to create more impact with their marketing without having to increase their budget, it’s certainly worth crunching the numbers.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 108

Social Media Work Management Marketing Management Social Marketing 108

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Delivery optimization: Developing and testing content can take up critical bandwidth.

Marketing AI 120

Marketing AI Advertising Agencies Allocation Advertisements 120

6sense

NOVEMBER 9, 2015

Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. What about best practices you didn’t have bandwidth for in 2015? Content Marketing. Source: Content Marketing Institute ).

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Marketing AI 84

Marketing AI Brand Identity Branding Planning 84

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Seeing that it’s the Holiday season, we wanted to give you, dear marketer, something special. All of this real-time data is reflected in the tool and is ready to start slicing and dicing with you.

Analysis 224

Analysis Budget Programs B2B Work Management 224

SmartBug Media

NOVEMBER 22, 2023

Optimizing touchpoints requires a lot of trial and error, in-depth market research, tedious data cleanup, and interdepartmental cohesion. Alignment, or cohesion, between teams means your sales, marketing, and customer success departments execute smooth handoffs, follow clear processes, and experience minimal friction.

Work Management 59

Work Management Marketing Management Planning Paid Search Agency 59

Sprout Social

OCTOBER 29, 2019

Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. I would have a number of items on my list that remained—usually the items I had initially mapped out and planned for. By 5:00 p.m., Can you relate? Create templates for your social media posts.

Bandwidth 46

Bandwidth Template Work Management Curation 46

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. A powerful pitch, regardless of the circumstances, requires preparation, proof of concept and a plan for execution. Inspiration for your social media marketing pitch.

Social Media 120

Social Media Social Marketing Campaigns Planning 120

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? When thinking about answering this question, my mind goes to a list of seven core responsibilities: Planning. Researching. Interviewing.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

TrustRadius Marketing

JANUARY 17, 2023

Some cloud computing solutions reduce your control over the data being processed, and come with bandwidth or redundancy issues. This might be an obstacle for small businesses that are budget constrained. With an IaaS solution, you can proactively plan for disasters. Program testing and development. Data recovery.

Small Business Marketing 97

Small Business Marketing Work Management Marketing Management Service 97

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Hubspot

AUGUST 19, 2020

Someone from the partnering agency came to our class and demonstrated how to use the tools we had for InDesign to maximize our success in the class. I would've definitely struggled with using the software had it not been for the agency partner. Set up a program or process for partnerships.

Advertising Agencies 96

Advertising Agencies Work Management CMS Development Budget Programs 96

Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction? Is ABM Right for Your Organization?

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. Times Have Changed for B2B Marketers. This is where ABM can help.

Account Based Marketing 116

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 116

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content Marketing 100

nDash

JULY 12, 2022

What does this mean for challenging your content marketing team to be consistent? When it comes to content marketing, consistency is what builds trust between a brand and its audience. Here is a look at how you can bring consistency to your content marketing strategy this year. ’ Figuring this out takes a little humility.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

Adobe Experience Cloud Blog

APRIL 11, 2014

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

SmartBug Media

JUNE 14, 2021

With so many marketing automation platforms (MAPs) out there, it can be difficult to decide which one is best for your organization. If the one your organization has chosen doesn’t scale as your business grows, it might be due time to make a switch. Markets primarily to SMBs and enterprises. HubSpot: A Quick Overview.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

TrustRadius Marketing

MAY 2, 2022

This software can allow calls and messages over the internet for better speed and reliability. The overall VoIP phone system costs can actually be lower than your current traditional phone plans. VoIP software can be a cost-effective way to connect with clients, but that does not mean all subscriptions are cheap.

Pricing 52

Pricing Price Enterprise Management Work Management 52

SnapApp

JANUARY 17, 2018

Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack , the skill of successfully pitching your boss is vital for career advancement. . Everyone knows successful marketers are well-rounded professionals who can point to the results they have driven.

Budget Programs 63

Budget Programs Allocation Marketing Proposals Work Management 63

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. And it’s well within your reach to start using it in your video marketing strategy. The good news? And that’s made a difference. Not exactly a dream combination.

Buy 112

Buy Video Marketing Template Social Media 112

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Influencer marketing can be viewed as a special case of partner marketing.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Oktopost

AUGUST 26, 2019

It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

TrustRadius Marketing

JANUARY 17, 2023

Some cloud computing solutions reduce your control over the data being processed, and come with bandwidth or redundancy issues. This might be an obstacle for small businesses that are budget constrained. With an IaaS solution, you can proactively plan for disasters. Though the grass isn’t always greener on the other side.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Service 52

TrustRadius Marketing

JANUARY 17, 2023

Some cloud computing solutions reduce your control over the data being processed, and come with bandwidth or redundancy issues. This might be an obstacle for small businesses that are budget constrained. With an IaaS solution, you can proactively plan for disasters. Though the grass isn’t always greener on the other side.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Service 52

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Blogs vs. Other Marketing Channels. There's a clear path that any seasoned marketer can follow.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Computer Market Research

JUNE 11, 2019

Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI.

Work Management 60

Work Management Marketing Management Allocation Advertising Agencies 60

Hubspot

AUGUST 11, 2020

If you're like almost half of marketers , your answer probably includes ad placement and targeting. The sales manager weighing their CRM options would likely be more interested in a product ad for one rather than an SEO strategist, making them a qualified lead for the software company. This increases the impact ads have on audiences.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Allocadia

APRIL 23, 2019

The pressure on marketers to perform and drive impact grows daily, as does their to-do lists. Advice for creating marketing efficiency usually involves buzzwords like growth-hacking, referral program, or earned media. Here are five things you can start doing today that will improve your marketing team.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Hubspot

FEBRUARY 9, 2021

In this post, we'll explain how to create a communication strategy and plan for your business to ensure efficient, cohesive communication with colleagues and customers alike. The next step in this process is to ideate and select measurable actions that will be used to develop a communication plan to achieve your desired outcome.

Template 101

Template Marketing & Strategy Paid Search Agency Work Management 101

Allocadia

NOVEMBER 15, 2018

The pressure on marketers to perform and drive impact grows daily, as does their to-do lists. Advice for creating marketing efficiency usually involves buzzwords like growth-hacking, referral program, or earned media. Here are five things you can start doing today that will improve your marketing team.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40