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Key Things You Need to Know About Email Marketing Software

Webbiquity

It can help you promote specific products or services, announce new launches, or showcase valuable content. Email marketing software allows you to reach a targeted market at a low cost than channels like banner ads, print, TV, or radio. Here are five specific benefits of using email marketing tools. Email Automation.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad).

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How one of Sweden’s most read newspapers got noticed with Dynamic Digital out-of-home (DOOH)

Bannerflow

Not only did they create an outstanding nationwide campaign, full of video and dynamic content, but they did it effectively and efficiently. Since video uses a lot of bandwidth the widget was modified to compress (without any loss of quality). And most importantly, increased hits on the newspapers app and website. Take the next step.

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Display advertising best practices: ultimate guide

Bannerflow

Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. And how can you achieve approval by ad networks, and be engaging for viewers? You’ve been making banners all wrong. Advertising has long gone mobile and now banner designers must think as much.

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10 Types of Content Writers and When to Use Them

ClearVoice

The answer to that question depends on the business goals for the content you want to create. You need content. What type of content writer do you need? 10 common types of writers in media and content marketing. They’re not like a print ad or billboard. That means you need a writer. So, what are you waiting for?

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Meanwhile, enterprises and content marketers have a similar but much broader wish list. Enterprises and content marketers need to manage each piece of the brand story, campaign, or product independently of, or in addition to, managing the whole. For most DAM purposes, an asset is defined as the media content plus its metadata.

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How Digital Content Has Reshaped the Way We Tell Stories

Content Standard

At the start of the digital publishing movement, Web copy was essentially a mirror-rendition of the print version, with a few loud banner ads for kicks. Compound that with faster bandwidth and the introduction of multimedia, and you’ve got yourselves something quite different than a book on a screen.