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Paid, owned, and earned media: What’s the difference and how to track them?

Parse.ly

This is why you often see the same company with recurring ads on YouTube — they’re paying for that exposure. For example, you can use Google Ad Manager for Google Ads, Facebook Ads Manager for Facebook Ads, LinkedIn Marketing Solutions for LinkedIn, etc. Generally speaking, B2C content is a better candidate for earned media.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Marketing Magazine ).

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Startups Magazine) Over 90% of brands utilize social media for marketing. LinkedIn) An ABM strategy can boost marketing revenue by 208%. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles.

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Meet 3D virtual influencers, the new breed of marketing influencers

Martech

It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. She is active on all the major platforms, including YouTube, Instagram, Facebook, TikTok and Twitter. Not all these virtual influencers are B2C-focused. You can view one of her latest videos on LinkedIn. Picture this. To AI or not to AI?

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How to Build a Content Strategy for Small Businesses

Scoop.it

A real-life example is Cosmopolitan magazine, which considers 18- to 34-year-old women their core target audience. And while the magazine and website have a diverse marketing strategy, they appeal primarily to this audience. All major platforms support video content, even LinkedIn. Read more about B2C content strategies here.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. It's got to be a solid budget item".