Paid, owned, and earned media: What’s the difference and how to track them?
Parse.ly
JUNE 11, 2020
This is why you often see the same company with recurring ads on YouTube — they’re paying for that exposure. For example, you can use Google Ad Manager for Google Ads, Facebook Ads Manager for Facebook Ads, LinkedIn Marketing Solutions for LinkedIn, etc. Generally speaking, B2C content is a better candidate for earned media.
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