Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. These promotions are prevented from achieving higher conversion rates due to: Customer fatigue or conditioning to discounts (55%). Forrester). Email delivers the highest in terms of ROI for marketers. A lack of differentiation (54%).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan, thanks for joining us. Nice to do one of these with you.

Top of Funnel 93

Top of Funnel Lead Ranking Lead Scoring CMO 93

Martech

AUGUST 21, 2023

Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. B2C marketers are also having a hard time with marketing execution. The post B2C marketers are overwhelmed by growing challenges appeared first on MarTech. Priorities. Challenges. Marketing execution. Get MarTech!

Marketing Management 98

Marketing Management Terms and Conditions Paid Search Agency Advertising Agencies 98

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. As marketers, we’ve been trained to either speak B2B or B2C, often forgetting we are ultimately speaking to another human being. As an added bonus, there are many puzzles within the book.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

The ROI Guy

MAY 10, 2011

I think this is because sales is uniquely challenged today in the face of more empowered, skeptical and frugal buyers - a condition we have termed “frugalnomics.” not too different than what has happened in the B2C space because of the Internet and buyer empowerment.

Terms and Conditions 40

Terms and Conditions Forrester Conference Internet Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post. Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required. I was thrilled to see people interacting with what I had written.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40