Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. The age of the influencer (Earned media) is upon us – we can’t advertise (Paid media) or promotional campaign (Owned media) our way there.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

DECEMBER 4, 2012

The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. Personalized output formats include not just email, but also Web pages, Powerpoint, and online or pritned PDFs. Integrations with ACT! And Saleslogix are under development.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Biznology

APRIL 2, 2015

No more campaigns. That means no more campaigns. The merging of B2B and B2C. Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. Sign up for our emails here. Like this post?

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Over the years various experts have said that this element is worth from 50-70% of the campaign’s success, and I agree. In most B2B campaigns, the objective is to find new potential customers. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Anything Goes Marketing

OCTOBER 8, 2007

This type of reporting can guide marketers to determine which campaigns and channels are more successful then others by tying marketing initiatives to closed deals. This was a fairly straightforward B2C transactional example. What about the other marketing channels like email and my website? The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Engagio

DECEMBER 28, 2020

Much like the broader digital experience—think streaming services, e-commerce, and B2C marketing—a commitment to the customer experience will go a long way in achieving ABM success. Knowing the fish’s name won’t do much when everyone is calling them through channels like email, ads, social, direct mail, and more.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. Workflows can manage both marketing campaigns and internal projects. All plans include unlimited users and unlimited emails, which isn’t always the case with small business systems.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The logical consequence is to make lead scoring and nurture campaigns standard features within the Sales offering and discard Pardot as a separate product. The interesting news was that B2C marketing automation remains separate.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 11, 2011

More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. Engage still relies on Salesforce.com to produce revenue reports.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Zoominfo

NOVEMBER 5, 2020

Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or advertising campaign to generate leads, the insights that come from your company’s data drive decisions and action. . Data is at the core of every go-to-market motion.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Customer Experience Matrix

JANUARY 3, 2013

That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

OCTOBER 18, 2012

Through all this, the company’s campaign management and CRM systems continued to sell with little change. Recent improvements include a unified interface for inbound and outbound campaigns, tighter integration among its components, greater scalability, support for more channels, and pre-packaged solutions for specific applications.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Lead Liaison

JULY 18, 2018

For B2C, it’s a little bit of a faster sales cycle and B2C live events are actually really fun and really exciting. Customer interaction can be huge at these B2C events if they’re public events. Brand awareness is gonna be huge for B2C and again generating revenue. Especially in that B2C field but also big end B2B.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Zoominfo

NOVEMBER 5, 2020

Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or advertising campaign to generate leads, the insights that come from your company’s data drive decisions and action. Data is at the core of every go-to-market motion.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Webbiquity

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Did anybody say B2B is boring? Not if you look to these guys for inspiration. Dig right in!

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Lead Liaison

MARCH 7, 2018

So there’s a lot of ways to make decisions based on the data that comes back from paid search which makes it really great even if you just run small short campaigns to gather a lot of insight on your customers. Those three are the drivers behind the success of any campaign. We always put the campaign name, the funnel position.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Online Marketing Institute

JULY 31, 2009

But does the B2B need the same platform components as B2C?) The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 2) Email services – Julie Katz at Forrester writes about this group. We marketers are good at creating campaigns.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. View your calendar, to do list, emails and apps in one place. 1) Socialbakers. 8) Curalate.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. B2C: Business-to-Consumer. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40