Web 2. Slowww - Low Adapatation by Corporations
Anything Goes Marketing
MAY 1, 2007
For many companies, this requires a fundamental shift in the way that marketing is seen as typically B2B marketers are focused on advertising, events/trade shows, and direct marketing. I've worked with companies that have started one and then they died along with other collaboration tools such as an internal wiki, forum and RSS feeds.
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