Cintell

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2016 Update from Apparao Karri

Cintell

Insights about your persona audience drawn from their activity on Twitter. We presented our vision at industry events including TEDx, Marketo, MarketingProfs, FWD:B2B, and B2B LeadsCon. We also introduced the first industry benchmark report on how B2B organizations understand their buyers. and lots more. What’s coming in 2016?

Eloqua 100
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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. When it comes to B2B marketing, his expertise is understanding how people consume information online. Surprisingly, 61% of B2B websites aren’t relevant to their prospects.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika has over 15 years of B2B marketing, public relations and demand generation expertise. Here’s one of their stories: . Erika Goldwater, VP of Marketing, ANNUITAS.

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A Framework for Optimizing Personas

Cintell

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. You can read more about her marketing philosophy and get practical advice by visiting www.unleashpossibleblog.com or following her on twitter @SamanthaStone.

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Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Donna is a senior demand generation strategist and practitioner with more than 20 years of experience in B2B marketing. When it comes to B2B marketing, her expertise is writing.