The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

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The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) We have all been there. What is that acronym you keep using?

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The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Free stuff abound and sharing is easy. But there is so much out there that deciding on what to read is a job in itself. It is worth checking out, you have your work cut out for you. What else is out there, you may ask.

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The Effective Marketer

APRIL 3, 2012

In the B2B world this is a lost opportunity, because you could be sending quality content with your invoice (or on the invoice itself) that might get the customer’s attention and continue building trust. Why not use this opportunity to present the newly acquired customer with great content they can use and share?

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The Effective Marketer

OCTOBER 8, 2012

A good example might be that presentation one of your executives delivered at the trade show. But if you take the presentation, and add a few more slides to it in order to emphasize a key message, or if you take that message and link it to a video or an eBook that reinforces the story, then you are creating continuity.

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The Effective Marketer

APRIL 30, 2013

First, the author presents the reader with the AIDA framework, a model that every marketer should know. Having said that, I think the book is missing a couple of important topics.

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The Effective Marketer

APRIL 30, 2013

First, the author presents the reader with the AIDA framework, a model that every marketer should know. Having said that, I think the book is missing a couple of important topics.

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The Effective Marketer

MARCH 13, 2012

The most important content to present on the initial launch of a business site is the overview. They specialize in niche, middle market B2B industries such as video broadcast equipment and gloves for electrical work. Go from General to Specific over Time. Not a good situation to be in, but one that is all too common. About the Author.

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The Effective Marketer

SEPTEMBER 29, 2010

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. United States License.

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The Effective Marketer

MAY 9, 2011

Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.) The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

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The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.

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The Effective Marketer

MARCH 9, 2010

The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?) will be presenting. Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.] Nothing beats good copy.

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The Effective Marketer

JULY 28, 2015

Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. OK, let’s dive into each one.

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The Effective Marketer

JULY 21, 2011

It seems Marketo has a nicer way of presenting Marketing Conferences. I did a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better! Check out below.

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The Effective Marketer

FEBRUARY 3, 2011

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Did I forget a conference? Let me know and I’ll update the list. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. In Jaffe’s words “Keeping, cultivating, and nurturing existing customers and establishing unbreakable bonds with them&#. United States License.

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The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. This overstates market penetration. ?

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The Effective Marketer

FEBRUARY 25, 2013

My recommendation would be for them to transform this into a nice SlideShare presentation. It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005).

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The Effective Marketer

FEBRUARY 25, 2013

My recommendation would be for them to transform this into a nice SlideShare presentation. It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005).

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Marketing Automation Services Eloqua Banner Ads Marketo 100