Strategic-IC
FEBRUARY 6, 2023
And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing.
Canadian Marketing Association
APRIL 9, 2015
B2B customers are regular people too. OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). Everything is evolving to P2P, largely fed by social media.
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KoMarketing Associates
JANUARY 26, 2016
And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Think Beyond B2B.
chiefmartech
MARCH 13, 2019
While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve barely scratched the surface of what’s available to free Expo+ attendees.
B2B Marketing Insights - WE
APRIL 27, 2018
B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. This is what led us to break out of the B2B vs B2C marketing battle. Variation presents the challenge of holding the customer’s attention. Our objective here isn’t to just point out B2B vs B2C marketing differences.
Hubspot
SEPTEMBER 30, 2013
What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media.
ERDM
JANUARY 22, 2019
Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. In short, now is the time to shift to person-to-person (P2P) marketing.
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