Blue Flame Thinking
SEPTEMBER 13, 2021
This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy.
Martech
JULY 28, 2023
Privacy legislation, consumer pressure reshaping marketing Since 2018, more than 75% of states have considered privacy legislation, and 10 have enacted comprehensive state privacy laws, with more passing privacy legislation as the year progresses. and B2B marketers (yes, CPRA also applies to business contacts!)
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Navigate the Channel
JULY 12, 2023
Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. Email is a staple in B2B marketing, but it’s too often taken for granted. Eighty-three percent of B2B marketers use email engagement to track content performance. What are the specifics? Translation?
Zoominfo
APRIL 11, 2022
California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” We’ll see how it plays out. We get that.
Sprout Social
FEBRUARY 26, 2024
PNC Bank’s customer care on social stands out in the crowded financial services industry. It stands out in a market full of water brands—typically available in plastic containers—as the anti-establishment choice. A reminder that even B2B social customer care should be person-first. But so is transparency. Talk like a human.
NetLine
AUGUST 16, 2019
As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations. But first, let’s get you up to speed on Privacy Shield. What is it. Why we got certified.
Navigate the Channel
SEPTEMBER 15, 2023
RELATED: 5 Emerging Marketing Channels for B2B In recent years, Artificial Intelligence (AI) has emerged as a game-changer in the field of digital marketing. AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries.
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