Navigate the Channel

SEPTEMBER 15, 2023

RELATED: 5 Emerging Marketing Channels for B2B In recent years, Artificial Intelligence (AI) has emerged as a game-changer in the field of digital marketing. AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

The Customer

APRIL 14, 2020

5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. 14 min Does Strong Data Privacy Make for Stronger Security? It’s a key interaction enabler.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Convert

APRIL 12, 2022

But it’s important to understand e-commerce A/B testing is different compared to other verticals like B2B SaaS. Time to realize revenue is shorter A/B testing can reveal the impact on revenue much faster than traditional B2B. Mail Privacy Protection (MPP) has made sure of that. E-commerce is ripe for A/B testing.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

But it’s important to understand e-commerce A/B testing is different compared to other verticals like B2B SaaS. Time to realize revenue is shorter A/B testing can reveal the impact on revenue much faster than traditional B2B. Mail Privacy Protection (MPP) has made sure of that. E-commerce is ripe for A/B testing.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52