B2B Opt-in Opt-out Privacy Protection 
Blue Flame Thinking
SEPTEMBER 13, 2021
This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy.
Binary Demand
APRIL 19, 2024
[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. These fluctuations may stem from concerns about data privacy.
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Martech
JULY 28, 2023
legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. and B2B marketers (yes, CPRA also applies to business contacts!) It’s not just data privacy legislation that’s changing the game for email. It’s not just data privacy legislation that’s changing the game for email.
Navigate the Channel
JULY 12, 2023
Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. Email is a staple in B2B marketing, but it’s too often taken for granted. Eighty-three percent of B2B marketers use email engagement to track content performance.
Zoominfo
APRIL 11, 2022
California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” We’ll see how it plays out.
Sprout Social
FEBRUARY 26, 2024
PNC Bank’s customer care on social stands out in the crowded financial services industry. It stands out in a market full of water brands—typically available in plastic containers—as the anti-establishment choice. One rogue post can lead to the collapse of decades-old financial institutions. But so is transparency.
NetLine
AUGUST 16, 2019
And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. In short, “Privacy Shield is an agreement between the EU and US allowing for the transfer of personal data from the EU to US.”
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