EMagine B2B Blog

JULY 31, 2009

So much attention is devoted to online lead-generating mechanisms (SEO, PPC, etc.) that much less is given to the less glamorous activities involved in properly handling those leads, once acquired. And in these recessionary times, leads are just much too precious to waste by mishandling them.

Lead Management 40

Lead Management Leads Lead Marketing Qualified Leads 40

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. I will say it here: every B2B marketer should know how to do this. Think sales, leads, pipeline.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Sprout Social

JUNE 24, 2019

Page 1 Solutions is an award-winning, full-service internet marketing agency providing services such as content development, design and programming, SEO, PPC, promotion through blog writing and posting, social networking management, video production and much more. Page 1 Solutions, LLC. eSpark Media. Idea Grove. KloboMedia.

Advertising Agencies 67

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 67

Integrated B2B

DECEMBER 16, 2013

Creating a listing in Google Places and other directory sites like Yelp can have a profound positive effect on the amount of local leads you’re able to generate with no upfront monetary investment required. Buyer behavior Content strategy Thought leadership banner ads forums google ppc search website yelp' Conclusion.

Paid Search Agency 40

Paid Search Agency Internet Marketing Cost Banner Ads 40

ActiveDEMAND

SEPTEMBER 28, 2016

Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. The results again surprised us. One campaign offered Call Tracking Software, the other promoted the Landing Page Builder Features.

Contacts 40

Contacts Landing Pages Conversion Rate Adwords 40

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Missing Link: A Cohesive Social Content Strategy.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Online Marketing Institute

JUNE 30, 2009

Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry? " For any B2B concern, blogging is sales. I wanted a place to house my embeddable video for blog usage. A: Rethink. And use outside experts to help you rethink.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

DECEMBER 8, 2008

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

SEPTEMBER 1, 2016

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Pay-Per-Click (PPC). One of the most common types of PPC is Google AdWords. B2B and B2C? Affiliate Marketing.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155