Attribution Matters: Demystifying Social ROI in B2B Marketing
Adobe Experience Cloud Blog
JUNE 21, 2016
Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Good luck with that.” So what’s a data-driven marketer to do?
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