| |  B2B + Marketo + Practices | 983 articles |
| Page 1 of 10 | Previous | Next | THE POINT JUNE 20, 2012 Top 10 Tips for Better Email Templates The growing adoption of marketing automation systems is empowering B2B marketers to develop, produce, and execute email campaigns more efficiently, and more effectively, than ever before. Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. Keep graphics to a minimum. Use sidebars. | THE POINT JULY 13, 2012 Do Lead Nurturing Campaigns Always Need an Offer? Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? | | | | | |
| THE POINT AUGUST 6, 2012  9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Social sharing buttons (Like, +1, Tweet, etc.) Surprising? | MARKETING FINGER JUNE 14, 2010  Lead Scoring Best Practices More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Vendors that were mentioned by name in the session included Marketo, Vtrenz, Eloqua, Genius, Marketbright and Silverpop. Tags: b2b marketing marketing technology b2b lead qualification lead scoring marketing automation sales and marketing What is lead scoring? | THE POINT OCTOBER 14, 2010 21 Tips & Other Impressions from the Marketo User Summit Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Marketo has more than 300 content assets on offer on its Website.). Email? | MODERN B2B MARKETING DECEMBER 7, 2009  16 Must-Read B2B Marketing Strategy Ebooks B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. The News Rules of Outsourcing B2B Marketing. Enjoy! Marketing [M.O.] | | | | | | | |
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SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 2, 2010  9 Indispensable B2B Social Media White Papers
Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. 15 B2B Marketing Facebook Success Stories. This ebook provides 15 mini case-studies of successful B2B Facebook pages. Learn how many B2B businesses are getting significant value out of Facebook. Social Media for the B2B Sphere. Radian 6 offers up tips, concepts, anecdotes, and examples to help you connect the dots between your B2B company and social media. Finding B2B Marketing Success Integrating Social Media and Search. MORE >> -
THE POINT | WEDNESDAY, JANUARY 25, 2012  7 Tips for a Successful PPC Landing Page
For more tips on getting more from your PPC campaign, download a free copy of our white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Campaign Isn’t Working And What To Do About It.” ” B2B Marketing Demand Generation Inbound marketing Landing Pages lead generation search marketing SEM landing page design marketo landing pages ppc best practices ppc landing pages sem landing pagesWhere do most paid search (PPC) campaigns succeed or fail? The rewards from making even slight improvements to your PPC landing pages can be dramatic. MORE >> -
MODERN B2B MARKETING | THURSDAY, MAY 31, 2012  Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World
This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012. It was a ground-breaking event on so many different levels, not the least of which was the incredible energy, passion, experience and knowledge that the B2C and B2B Marketing and Sales attendees brought and shared. Social Media Driving Brave New World. MORE >> -
MODERN B2B MARKETING | WEDNESDAY, JANUARY 25, 2012  Tying Facebook Leads Directly to Revenue: A Marketo Example
With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. Once they make their selection a form pops up, a Marketo form in disguise, and upon clicking the Get My Decal (submit) button they are prompted to share to their social network. By embedding Marketo code directly into a Facebook app, it becomes a landing page inside of Facebook. So do we. How did we do it? Lead scoring. MORE >> -
FEARLESS COMPETITOR | TUESDAY, JUNE 21, 2011  Marketo’s “Secret Sauce” Marketing Approach
B2B Lead Generation | Learning from the Best. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. believe every B2B marketing leader can learn a lot from this when they see how Marketo did it. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Jon Miller. How did they do it? MORE >>
- DF 2012 Interviews: Marketo Executives Talk Shop MODERN B2B MARKETING | FRIDAY, OCTOBER 19, 2012
- B2B Social Media Best Practices for the Integrated Age MODERN B2B MARKETING | FRIDAY, JUNE 1, 2012
- Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective MODERN B2B MARKETING | THURSDAY, DECEMBER 27, 2012
- Dreamforce ’12: Tap into Marketo’s Social Marketing Experts MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
- Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line THE POINT | TUESDAY, MAY 14, 2013
- Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo MODERN B2B MARKETING | THURSDAY, SEPTEMBER 20, 2012
- Demand Generation Best Practices: Thought Leadership with The LeadSloth MODERN B2B MARKETING | THURSDAY, APRIL 9, 2009
- Impressive Marketo User Summit LEADSLOTH | FRIDAY, OCTOBER 15, 2010
- Top Findings from the Marketo Email Marketing Benchmark MODERN B2B MARKETING | TUESDAY, NOVEMBER 15, 2011
- Afternoon Keynotes Energize at Marketo Summit (Live Blog) MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
- Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog MODERN B2B MARKETING | TUESDAY, APRIL 9, 2013
- ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013
- Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog) MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
- ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies MODERN B2B MARKETING | MONDAY, JUNE 13, 2011
- Best Practices for Marketing Automation from 11 Experts MODERN B2B MARKETING | WEDNESDAY, MARCH 20, 2013
- Guest Posting Brings in an Audience, not Just Traffic – Content Marketing Best Practices FEARLESS COMPETITOR | MONDAY, APRIL 15, 2013
- Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts MODERN B2B MARKETING | FRIDAY, SEPTEMBER 14, 2012
- Marketing Automation, Set It and Forget It PUZZLE MARKETER | THURSDAY, JULY 26, 2012
- B2B Lead Generation without Lead Nurturing is Doomed to Fail INDUSTRIAL MARKETING TODAY | TUESDAY, DECEMBER 7, 2010
- Marketo’s Lead Nurturing in Less Than 5 Minutes MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 7, 2011
- Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media. B2BBLOGGERS | WEDNESDAY, AUGUST 4, 2010
- Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo SALES LEAD INSIGHTS | THURSDAY, MAY 12, 2011
- Revenue Stage Analytics: The Marketo Model MODERN B2B MARKETING | TUESDAY, JULY 27, 2010
- Stage by Stage: Revenue Cycle Analytics Best Practices MODERN B2B MARKETING | SUNDAY, JULY 11, 2010
- 5 Ways B2B Marketing Professionals Can Leverage Social Media MODERN B2B MARKETING | TUESDAY, SEPTEMBER 29, 2009
- Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience MODERN B2B MARKETING | TUESDAY, AUGUST 7, 2012
- Top 5 Lead Source Best Practices MODERN B2B MARKETING | SUNDAY, APRIL 24, 2011
- Marketo’s Definitive Guide to Lead Scoring FEARLESS COMPETITOR | FRIDAY, MAY 27, 2011
- Marketing Best Practices for the Practitioner: 4 Reasons to Invest in Online Advertising MODERN B2B MARKETING | FRIDAY, NOVEMBER 2, 2012
- Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO] MODERN B2B MARKETING | WEDNESDAY, OCTOBER 17, 2012
- B2B Cold Calling Best Practices MODERN B2B MARKETING | FRIDAY, SEPTEMBER 30, 2011
- 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster. B2BMARKETINGSMARTS | WEDNESDAY, DECEMBER 8, 2010
- Top Challenges in B2B Content Marketing FEARLESS COMPETITOR | SATURDAY, JUNE 9, 2012
- 17 Compelling And Highly Usable B2B Marketing Statistics MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 29, 2010
- B2B Email Marketing 101: 7 Best Practices MODERN B2B MARKETING | TUESDAY, JANUARY 11, 2011
- Don’t Believe What They Say to You about B2B Lead Generation; Believe What You Hear FEARLESS COMPETITOR | THURSDAY, MAY 31, 2012
- What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
- 5 Must Watch B2B Videos MODERN B2B MARKETING | MONDAY, AUGUST 9, 2010
- B2B Creativity is Not an Oxymoron B2B VOICES | MONDAY, NOVEMBER 28, 2011
- The 2012 Marketo User Summit [Infographic] MODERN B2B MARKETING | FRIDAY, MAY 18, 2012
- Fast and Furious Feature Releases – A Marketo Community Update MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 9, 2011
- How B2B Marketers Are Scoring Big with Social Media [Infographic] MODERN B2B MARKETING | TUESDAY, JUNE 5, 2012
- The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement MODERN B2B MARKETING | MONDAY, APRIL 15, 2013
- Lead Qualification Best Practices: Sniff: “Inspect What You Expect” MODERN B2B MARKETING | TUESDAY, NOVEMBER 6, 2012
- My thought leadership interview at Marketo FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
- No Leads from Social Media? No Excuses. THE POINT | WEDNESDAY, NOVEMBER 16, 2011
- Should I Remove Offer Content from My Website During a Campaign? THE POINT | TUESDAY, FEBRUARY 14, 2012
- B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic] MODERN B2B MARKETING | TUESDAY, JULY 31, 2012
- What is the ROI of Lead Management? LEADSLOTH | MONDAY, AUGUST 17, 2009
- One Small Step for Marketo, One Giant Leap for the Marketing Nation MODERN B2B MARKETING | FRIDAY, MAY 17, 2013
- Making Your B2B Marketing Footprint [Infographic] MODERN B2B MARKETING | MONDAY, AUGUST 29, 2011
- B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller KOMARKETING ASSOCIATES | THURSDAY, APRIL 25, 2013
- Why B2B Companies Should Use Foursquare MODERN B2B MARKETING | TUESDAY, NOVEMBER 1, 2011
- The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways MARKETING FINGER | SATURDAY, JULY 30, 2011
- The Anatomy of a Perfect Marketing Dashboard [Infographic] MODERN B2B MARKETING | FRIDAY, JANUARY 6, 2012
- Demand Generation Trends for 2009 MODERN B2B MARKETING | SUNDAY, JANUARY 25, 2009
- 5 B2B Marketing Infographics You Can’t Go Without MODERN B2B MARKETING | SUNDAY, JUNE 13, 2010
- The Definitive Guide to Marketing Metrics by Marketo FEARLESS COMPETITOR | TUESDAY, JULY 19, 2011
- MarketingSherpa B2B Marketing Summit Boston LEADSLOTH | SUNDAY, OCTOBER 4, 2009
- Top 50 B2B Marketing Influencers On Twitter B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013
- Best Practices in Online Marketing to Small, Mid-sized and Growing Companies MODERN B2B MARKETING | TUESDAY, OCTOBER 11, 2011
- 5 B2B Social Media Success Stories MODERN B2B MARKETING | SUNDAY, MAY 16, 2010
- Does Facebook Work for B2B Lead Generation? Hell Yes! MODERN B2B MARKETING | TUESDAY, NOVEMBER 27, 2012
- Building a B2B Marketing Brand Advocate Army MODERN B2B MARKETING | THURSDAY, JULY 26, 2012
- 5 Amazing Infographics to Guide Your Online B2B Marketing MODERN B2B MARKETING | WEDNESDAY, MARCH 23, 2011
- Does your Marketo Ferrari collect dust? FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
- True Colors: What Your Brand Colors Say About Your Business [Infographic] MODERN B2B MARKETING | TUESDAY, JUNE 26, 2012
- Go Local: 6 Ways to Get International B2B Marketing Right MODERN B2B MARKETING | MONDAY, JULY 23, 2012
- Unleash Your House Database with Lead Nurturing MODERN B2B MARKETING | TUESDAY, JANUARY 6, 2009
- How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report MODERN B2B MARKETING | THURSDAY, AUGUST 16, 2012
- The Contentious State of B2B Content Marketing [Infographic] MODERN B2B MARKETING | TUESDAY, DECEMBER 11, 2012
- 19 Unmissable B2B Marketing Blog Posts MODERN B2B MARKETING | MONDAY, OCTOBER 4, 2010
- Why Thought Leadership Rules the B2B World MODERN B2B MARKETING | WEDNESDAY, JUNE 9, 2010
- Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management MODERN B2B MARKETING | FRIDAY, SEPTEMBER 28, 2012
- Expert Advice for B2B Marketing: 5 Tips from Thought Leaders FEARLESS COMPETITOR | MONDAY, JULY 11, 2011
- How B2B Sales Cycles Are Changing MODERN B2B MARKETING | TUESDAY, SEPTEMBER 13, 2011
- Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz MODERN B2B MARKETING | MONDAY, AUGUST 6, 2012
- LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 30, 2010
- 20 B2B Marketing Blogs You Need To Read B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
- Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing AVITAGE | WEDNESDAY, MAY 2, 2012
- Marketo’s Greatest Blog Hits of 2011 MODERN B2B MARKETING | TUESDAY, JANUARY 10, 2012
- Killing Time: How to Destroy Your Productivity [Infographic] MODERN B2B MARKETING | TUESDAY, JULY 24, 2012
- B2B Lead Generation | Top 10 Guest Posts You May Have Missed FEARLESS COMPETITOR | TUESDAY, JULY 31, 2012
- B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit MODERN B2B MARKETING | MONDAY, OCTOBER 24, 2011
- B2B content marketing: Be noticed in this attention economy. B2BMARKETINGSMARTS | WEDNESDAY, JUNE 6, 2012
- B2B marketing automation: 3 essential considerations. B2BMARKETINGSMARTS | THURSDAY, JANUARY 27, 2011
- 10 Things Your CEO Needs to Know Now about B2B Demand Generation FEARLESS COMPETITOR | MONDAY, MAY 20, 2013
- 5 Essential Books to Understand B2B Sales 2.0 MODERN B2B MARKETING | THURSDAY, APRIL 7, 2011
- What was the best B2B Marketing Idea of 2010? FEARLESS COMPETITOR | MONDAY, JANUARY 3, 2011
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